In support of our praise of the Wiaiwya 7777777 singles club which you’ll find below, here’s a special issue of our indiepop radio podcast devoted to said singles club and featuring 7 of our favourites from the series, coming from Allo Darlin’, The Orchids and others. Stream below or find the show over on Mixcloud.
To start a singles club in 2012 on the promise of not only releasing 7 exclusive 7″ singles in that particular year but to do the very same over 7 consecutive years, is one thing. It is quite another thing to finish 2018 having accomplished just that – the release of 49 singles in total, 7 each in every year, is a monumental achievement that the London-based DIY record label Where It’s At Is Where You Are and its mastermind John Jervis deserve our highest praise for. Read on